Bronx Joint
Located in the heart of hip-hop culture, The Bronx Joint represents the musical and artistic history of the borough while celebrating the diverse and thriving culture that lives on in Hunts Point. The owners wanted a place that not only provides safe and regulated cannabis, but also offers a canvas to display pride in the community.
Cans in hand, local artists have gone to work adding their unique styles to the walls of the sales floor. From branding walls that display a contextual twist on the otherwise refined logo to a history wall that highlights women in the industry, the graffiti in the space gives visitors more than just cannabis. The negative space left by the graffiti artists will be home to various other pieces of artwork and present a gallery of local art available for purchase. The owners were strongly committed to providing a space for art to be displayed, enjoyed, and endorsed by their patrons.
Located directly across from Hunts Point station, visitors can walk across the street and enter a lobby teeming with natural light. After gaining access to the sales floor customers are presented with a built-in merchandise display that hosts numerous local art above. As they turn to inspect the center display tables, they are presented with an opposing set of wall displays adorned with local art and products waiting to be discovered. Those in a rush will head to the express line, where they can examine the mural and history of the Bronx Joint as their order is brought to them.
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Location: Bronx, NY
Client: Bronx Joint
Type: Existing Building Renovations
Completion: Spring 2024
Area: 2,728 sqf
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Adult-Use cannabis retail
5 POS Stations
Murals by local artists
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Full Architectural + Interior Design
Retrofit in an existing building
Brand integration